The image and its aesthetic elements: convergences between art and advertising
Abstract
The article "The image and its aesthetic elements: convergences between art and advertising" addresses the power of the image as a means of visual communication in art and advertising. Despite their different final objectives, both disciplines share visual aesthetic elements that play a fundamental role in the construction of the image. The research focuses on the key question: What are these common aesthetic elements between art and advertising? The exploration delves into the understanding of how these disciplines intertwine, highlighting not only their shared creative capacity, but also the specific elements that contribute to the significance and meaning of the image. This approach proposes a deeper reflection on the convergence between art and advertising, underlining the importance of shared visual elements that contribute to the consolidation and understanding of the image in both creative contexts
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